What is Advertising Signage: Its Importance, types & examples

From towering billboards to neon-lit storefronts, advertising signage is everywhere we look.

But, why is it so important, and what is it exactly?

In this post, we’ll dive into the world of advertising signage, exploring its various types and examples while unpacking the vital role it plays in our daily lives.

Whether you’re a marketing expert or simply curious about how businesses get their message out there, stay reading for an educational voyage through the world of advertising signage.

Introduction to Advertising Signage

The term “advertising signage” refers to physical displays and signs used to promote products, services, or brands.

Common examples of advertising signage include billboards, yard signs, and store window displays.

Advertising signage can be an effective way to reach a large audience with the marketing message.

To ensure that the brand message is seen by as many people as possible, signs are commonly placed in high-traffic areas.

Why is Advertising Signage Important?

There are many reasons why advertising signage is important.

  1. The use of advertising signage is an effective way to promote a product and get the brand name out there.
  2. It is mostly used to attract customers and increase sales.
  3. It can be used to communicate messages to employees or customers.
  4. Advertising signage can help to create an overall positive image for the brand.
  5. It helps to create a unique identity and helps brands to stand out from their competition.
  6. Advertising signage is a great way to inform customers about special offers, discounts, or promotions that the brands are running.
  7. Mainly, advertising signage is used as a helpful tool in creating brand awareness and loyalty.

By using signs to communicate messages and create a unique identity, customers will be more likely to remember the brand and come back again.

Types of Signage Advertising

There are several types of advertising signage, each with its own purpose and advantages. Few are mentioned below:

Outdoor Signs

Outdoor advertising signage is one of the most common and effective ways to market the business. It allows brands to reach a larger audience with their message and can be customized to fit their specific marketing goals.

There are many different types of outdoor advertising signage, and each has its advantages.

One of the most common types of outdoor advertising signage is billboards. Billboards are large signs that are typically placed along highways or major roads. They offer a high level of visibility and can be an effective way to reach a large number of people with brand message. However, they can also be expensive and need to place it in a good location in order to make them effective.

Another common type of outdoor advertising signage is bus stop signs. Bus stop signs are typically placed at bus stops or other high-traffic areas. They offer a good level of visibility and can be an effective way to reach a targeted audience. However, they may not be suitable for all businesses, as they can be expensive and you will need to have a good location in order to make them effective.

Yard signs are another type of outdoor signage that can be used to promote the business. Yard signs are typically placed in front yards or on sidewalks. They offer a good level of visibility, but may not be suitable for all businesses due to their size and placement.

A-frames signs are another type of outdoor advertising signage that can be used to promote the businesses.

Digital Signage

Digital signage is a subcategory of advertising signage. It uses electronic displays to show information, typically in the form of images, videos, or text.

This type of signage is becoming increasingly popular due to its many benefits, which include the ability to constantly update content, target specific audiences, and track engagement.

Digital signage can be used for a variety of purposes, including promoting products or services, providing directions or information about an event or location, and even displaying artwork. No matter what the purpose, digital signage can help businesses achieve their goals.

There are many different types of digital signage available on the market today. Some of the most common include LCD screens, LED boards, and projection systems. Each type has its advantages and disadvantages that should be considered when making a purchase.

LCD screens are one of the most popular types of digital signage due to their relatively low cost and high quality. However, they are not as durable as other options and can be more difficult to read in direct sunlight.

LED boards are another popular option that offers many of the same benefits as LCD screens but with the added benefit of being more energy efficient. They are also more durable than LCD screens and can withstand harsh environments. However, they are typically more expensive than LCD screens.

Projection systems offer a unique way to display digital signage content. They can be used to create large-scale displays that are ideal for catching attention from a distance.

Point of Purchase Signs

Point of purchase signage is one of the most important types of advertising signage. It is designed to capture the attention of customers at the point of sale and encourage them to make a purchase.

Point of purchase signage can take many different forms, including posters, banners, displays, and even digital screens.

The main purpose of point of purchase signage is to drive sales and create brand awareness. It can also be used to inform customers about special offers or promotions or to provide additional information about products.

Point of purchase signage should be eye-catching, clear, and concise. It should also be easy to read and understand so that customers can make an informed decision on their purchase.

Vehicle Wraps

Vehicle wraps are a form of advertising that involves wrapping a vehicle in an advertisement. This can be done with a vinyl wrap, which is a large piece of vinyl with an adhesive backing that can be applied to the vehicle, or with paint, which is applied directly to the vehicle’s surface.

Vehicle wraps are an effective form of advertising because they are highly visible and can reach a wide audience. They are also relatively low-cost and easy to install.

Examples of Successful Advertising Signage Campaigns

There are many different types of advertising signage, but some campaigns are more successful than others. Here are a few examples of successful campaigns:

  1. The Coca-Cola “Open Happiness” Campaign:
    In 2009, Coca-Cola launched the “Open Happiness” campaign to promote its new soda flavor. The campaign featured billboards, bus shelter signs, and other outdoor signage that all had the same slogan and graphics.
    This campaign was a huge success, with millions of people sharing photos of themselves with the signs, helping Coke’s brand recognition skyrocket.
  2. Subway’s “$5 Sub Of The Day” Campaign:
    In 2014, Subway launched a campaign featuring large billboards and posters advertising a different $5 sub every day of the week.
    This campaign was successful in bringing in more customers and increasing sales for the sandwich chain.
  3. McDonald’s “I’m Lovin’ It” Campaign:
    In 2003, McDonald’s launched an advertising campaign featuring its popular slogan “I’m Lovin’ It” on billboards, bus shelters, and other outdoor signage across the country.
    This campaign was extremely successful in increasing customer satisfaction and brand recognition for McDonald’s around the world.
  4. Nike’s “Just Do It” Campaign:
    In 1988, Nike launched its famous “Just Do It” campaign featuring large billboards and posters with the slogan and the iconic swoosh logo.
    This campaign was a huge success, helping to make Nike one of the most recognizable brands in the world.
  5. Apple’s “Think Different” Campaign:
    In 1997, Apple launched a campaign featuring the slogan “Think Different” on billboards and posters.
    This campaign was a huge success, helping to make Apple the powerhouse it is today.

These are just a few examples of successful advertising signage campaigns. With the right message and design, any company can create an effective billboard or poster campaign that will boost recognition and bring in more customers.


Advertising signage is a great way to get a brand message out there, and with the right a sign campaign, a marketing team can make sure that it stands out from the crowd.

With a wide range of types available and different styles for each type, organizations should be able to find something suitable for every business or product.

By understanding its importance and how to use it effectively, companies can ensure that their message reaches as many people as possible in an attractive manner.

One comment

  1. I find it fascinating that signage companies could help you advertise your products to a broad market. I heard that my friend wants to try owning a bookstore that caters to language learners. I should talk to him about finding a signage company that can help him with this someday.

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